Having an advertisement poster has become the norm for every production company, as it has many advantages. Although traditional posters are being currently replaced by social media and the internet, they still play a big role in determining the success of a specific media product. It allows the audience to be informed about the upcoming release, and therefor make them more likely to buy the product. Not only this, but some people regard the poster as having a greater impact than word of mouth, as it would last longer. If a promotional poster is done correctly, it can make an individual remember both the theme of the band or artist, and the product. The theme in which an artist or band produces, is typically going to repeat, therefor the audience is even more likely to buy future products.
Promotional posters are usually promoted near to very crowded places, or locations that have a specific connection to the artists topic. These include, next to theaters, cinemas, operas, etc. Another important part to having a promotional poster is the fact that it is more likely to attract attention, than a digital poster. People don’t trust the internet, whereas they trust physical things because of their true existence. This is supported by a study which found out that, newspapers are trusted by 63% of people, the TV is trusted by 41% and lastly the internet is trusted by 25 %. This data helps us determine the importance of a physical promotional poster.
I have added some examples of successful promotional posters in this slideshow: